Psychology of Scent

For the Hotel Messe in Berlin, I gave a talk exploring the psychology of scent and its influence on human perception, emotions and memory.

The presentation was accompanied by a small olfactory installation, inviting visitors to experience the subject not only intellectually, but through their own sense of smell.

The installation explored how scents can influence our mood, behaviour and perception of a space, and how a fragrance can become an invisible yet powerful part of the identity and atmosphere of a hotel.

We may forget what we see, but a smell can bring us back to a place.